About The 1

The 1 is the loyalty program which members are able to collect points through every purchase from business units under Central Group, redeem points for cash coupon or discount when making payment at Central Department Store, Central Embassy, ZEN, Robinson Department Store, Supersports, B2S, homeWorks, Thai Watsadu, baan & Beyond, Central Online, Power Buy, OfficeMate, Central Marketing Group (CMG), FamilyMart, Central Food Hall, Tops market, Tops SUPERSTORE, Tops superkoom, and Tops daily. Get more special privileges from The 1 business partner; Caltex station, travelling, entertainment, beauty, financial, restaurant, hospital, music school, sports etc.


The 1 was first launched under Central Retail Corporation


The 1 member can earn points and get discount from international department store at la Rinascente in Italy (11 stores), ILLUM in Denmark and 3 department stores in Germany


The 1 came to the 10th year and gained more members throughout the year.


The 1 changed brand identity to ‘The 1’ to serve customer’s lifestyle.


Thai members

Thai members

International Visitors / Expatriate members

International Visitors / Expatriate members


Central Group Co., Ltd. is a family-held corporation that started as a general merchandise store in 1947. Central Group now becomes a leading business in Thailand and Southeast Asia with expertise in many sectors, is divided into 9 business groups:


1. Department stores

2. Food Retail Group

3. Construction materials, home decoration, electrical appliances

4. Shopping malls and real estate

5. Stationery, books, online

6. Hotels and resorts

7. Management and marketing of fashion products

8. Restaurants

9. Businesses in Vietnam


Central Group is in a state of constant development, expanding its businesses in both the region and overseas, where it is recognized at an international level.