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The 1 Membership
Who can apply for The 1?

Any person with identification card (Thai) or passport (expatriate/tourist).

Where can I apply for The 1?

Customer service counter at every Central Department Store, Central Embassy, ZEN, Robinson Department Store, Power Buy, Supersports, B2S, homeWorks, Baan & Beyond, OfficeMate, Thaiwatsadu, FamilyMart, Central Marketing Group (CMG), and Tops.

Where is The 1 number on the card?

Under the barcode, with 16-digit number.

I apply via www.the1.co.th, will I get a physical card?

Members will only get The 1 number which can be used to earn points by stating The 1 number without using the card.

If you need a plastic card, please contact customer service counter at every Central Department Store, Central Embassy, ZEN, Robinson Department Store, Power Buy, Supersports, B2S, homeWorks, Baan & Beyond, OfficeMate, Thaiwatsadu, FamilyMart, Central Marketing Group (CMG), and Tops.

State your name-surname or The 1 number and get your card to earn points right away!

Where can I get a new card if my card is lost or damaged? Is there a card replacement fee?

Get your new card at every Central Department Store, Central Embassy, ZEN, Robinson Department Store, Power Buy, Supersports, B2S, homeWorks, Baan & Beyond, OfficeMate, Thaiwatsadu, FamilyMart, Central Marketing Group (CMG), and Tops.

No card replacement fee! Just state your name-surname, show or state your ID card number or passport and get the new card to earn points. The old points balance will be automatically transferred to your new card.

Where can I change my personal information?
  • The 1 Call Center 0-2660-1000 (operate daily from 9:00 am. - 10:00 pm.)
  • The 1 website www.the1.co.th Member must have been registered online account. No online account? Click www.the1.co.th/en/register
  • Customer service counter in department store
Types of Membership
How many types of membership?

2 types:

1. The 1 for Thai and expatriates members

Thai members

2. The 1 for Tourist

International Visitors / Expatriate members

Tourist privileges

Privileges of International Visitors / Expatriate members

For 5-10% discount promotion, see participating stores at:
CentralWorld - www.centralworld.co.th/the1card-branch/centralworld
CentralPlaza - www.centralplaza.co.th/en/the1card-branch/centralmarina
CentralFestival -  www.centralfestival.co.th/en/the1card-branch/centralfestival-chiangmai

The 1 Points
Earn The 1 points
How do I earn The 1 points?
  • Every 25 Baht = 1 point

Central Department Store, Central Embassy (participating shops), ZEN, Robinson Department Store, Supersports, B2S, homeWorks, Central Online, Baan & Beyond, FamilyMart, and Central Marketing Group (CMG)

  • Every 25 Baht = 1 point (partial points will be carried to the next purchase)

Central Food Hall, Tops market, Tops SUPERSTORE, Tops superkoom, Tops daily, and Tops Online 

  • Every 50 Baht = 1 point

Power Buy, Thaiwatsadu, and OfficeMate

Earn points for every purchase, using cash or credit cards, for regular price items or discount items (participating items only). State your The 1 number, phone number, ID card number or present The 1 card before making a payment. Points will be credited to your account the next day.

Where do I earn The 1 points overseas?
  • Every 1 euro = 1 point

 

la Rinascente, Italy (11 stores) Milan, Rome (2 stores), Florence, Catania, Cagliari, Palermo, Genoa, Padua, Monza, and Turin

How to earn points: Present The 1 card + receipts from participating stores* at la Rinascente customer service counter, points will be immediately credited to your account OR you can bring your original receipts (not more than a year from date specified on receipts) to earn points at Central Chidlom customer service counter in Thailand. Points will be credited to your account the next day.

*Except Restaurants, Nespresso, Louis Vuitton and Unieuro

KaDeWe (Berlin), Oberpollinger (Hamburg), and Alsterhaus (Munich) in Germany

How to earn points: Present The 1 card + ID card/passport + receipts from participating stores* at customer service counter: KaDeWe (5th fl.), Oberpollinger (B fl.), Alsterhaus (4th fl.). Points will be immediately credited to your account.

*Except non-participating The 1 point collection brands & shops 
Céline, Chanel, Dior, Gucci, Hermès, Louis Vuitton, Miu Miu, Prada, Saint Laurent, Tod's, All publishing products, Services, Greeting cards, Travel, Tobacco products, Deposits

Non-participating 10% discount promotion brands & shops 
Aesop, Agent Provocateur, Alessi, AllSaints ,Anne Klein, Apotheke, Apple, Art Selection Düfte, Baccarat, Bang & Olufsen, Basler Bodum, Beats by Dr. Dre, Bose, Boss, Bree, Bulgari, Burberry, Byredo Cadenzza, Calvin Klein, Camaflex, Carvela, Céline , Chanel, Chantelle Chopard, Christ, Christofle, Claudie Pierlot, Comptoir des Cotonniers Descamps, Devialet, Dior, Diptyque, Durance, Enzo Angiolini, Fendi Fogal, Gucci, Hanro, Henk, Hermès, Hugendubel, Idee. Der Creativmarkt, Iittala, Jimmy Choo, Jura, Karen Millen, Kenzo, KG, Koko von Knebel Kurt Geiger, Lalique, Lampe Berger, Lars Leppin, Le Buffet, Leica Longchamp, Louis Vuitton, Luxottica Sonnenbrillen, Maje, Marie Jo MCM, Miele, Miu Miu, Montblanc, Mulberry, Multimedia, Nachtmann Navyboot, Nespresso, Nine West, Omega, Patrick Hellmann, Petit Bateau Porsche Design, Prada, Reisecenter am KaDeWe, Reiss, Repetto, Riedel Rimowa, Rolex, Saint Laurent, Salvatore Ferragamo, Samsung, Sandro Spanx, Spiegelau, Swarovski, Ted Baker, The Kooples, Thomas Sabo Tiffany & Co., Tod’s, Topman, Topshop, Tumi, Un Deux Trois, Vertu Villeroy & Boch, Vince Camuto, Wellendorff, Yves Delorme, Zadig, The gourmet bars, Gift cards

  • Every 7.5 DKK = 1 point

ILLUM, Copenhagen in Denmark

How to earn points: Present The 1 card + ID card/passport + receipts from participating stores* at ILLUM’s customer service counter (G fl.). Points will be immediately credited to your account.

*Except Original Coffee, Bagel Company, Holms Bager, Irma, Holms (Købmagergade) and Peter Beier Chokolade and Restaurants

Remark The 1 card must be used to earn points for any purchase overseas.

Redeem The 1 points
What do I get from The 1 point redemption?
  • Discounts/cash coupons (coupon is valid for 90 days after the date of redemption)

 

See more The 1 promotions at Click www.the1.co.th/en/redeem

o Every 800 points = 100 Baht
Central Department Store, ZEN, Robinson Department Store, Supersports, B2S, homeWorks, Thaiwatsadu, Baan & Beyond, Central Online, Power Buy, and OfficeMate
o Every 80 points = 10 Baht 
o Every 200 points = 25 Baht 
o Every 400 points = 50 Baht 
o Every 800 points = 100 Baht
o Family Mart, Central Food Hall, Tops Market, Tops Superstore, Tops Superkhum, Tops Daily and Tops Online.

  • Special product items for The 1 members
  • Special discounts, free workshop from Central Group
  • Special promotions for The 1 members all year round

See more The 1 promotions at Click www.the1.co.th/en/redeem

 

Where can I redeem The 1 points?
  1. Customer service counter and point redemption counter
  2. Participating stores
  3. Website: www.the1.co.th
  4. The 1 Mobile Application Click Android or IOS
  5. Cashier counter
  6. USSD *769*  
What documents do I need to use for The 1 point redemption?

Original identification card only (passport for tourist and expatriates).

Redeem points by others: (in case The 1 point owner cannot come in person) present a copy of ID card of your own and a copy of The 1 cardholder, along with an authorized signature of point redemption.

How to redeem The 1 points via mobile (USSD)?

First time user must register via mobile phone (1 time registration) to link phone number to The 1 points system when redeem via mobile.
1. Mobile Registration
For Thai members
Type
REGT*NationalID*T1CCardNo
Ex: REGT*1111111111111*2222222222222222
For foreign members
Type
REGF*CountryCode*PassportID*T1CCardNo
Ex: REGF*TWN*123456789*1234567890  

SMS to
o AIS  4514769
o TrueMove H 4514769
o dtac  1616769

2. Wait for registration confirmation message.
Check your registered phone number at www.the1.co.th, The 1 Mobile Application or The 1 Call Center 0-2660-1000. Maximum number of registration: 3 phone numbers/The 1 number.


Redeem The 1 points via mobile (USSD)
1. Press promotion code *769*xxx*xxxx# (see at participating stores) and press dial to get a message.
2. The auto-message will show the code and promotion.
3. Present USSD Code to get privileges.See all redemption promotions at www.the1.co.th, The 1 Mobile Application, or promotional media at participating stores.

How do I cancel/change USSD registration?

Contact The 1 Call Center 0-2660-1000 (operate daily from 9:00 am. - 10:00 pm.) or Click www.the1.co.th/en/register

Transfer points
How to transfer points?

If your points are not enough, you can transfer points from participating partners account to The 1 point account. Click https://www.the1.co.th/en/transfer

Check The 1 points
Where can I check The 1 point balance?
1. The 1 Website: Click คลิก www.the1.co.th/en/my-profile
2. The 1 Mobile Application Click Android or IOS
3. The 1 Facebook fanpage Click www.facebook.com/The1Community
4. Customer service counter and point redemption counter
5. Receipts
6. SMS: Type The 1 number and send to 4264011 (3 Baht/sms)
7. The 1 Call Center 0-2660-1000 (operate daily from 9:00 am. - 10:00 pm.)
Point balance appears today is as of yesterday. Today’s point will be shown tomorrow.

Check The 1 points
Do The 1 points expire?

Yes. Points will expire every 2 years from the latest date of purchase. The company will void all expired points at the end of second year.

Where can I check The 1 point balance?
  1. The 1 Website: Click www.the1.co.th/en/register
  2. The 1 Mobile Application
  3. The 1 Facebook fanpage Click www.facebook.com/The1Community
  4. Customer service counter and point redemption counter
  5. Receipts
  6. SMS: Type 10-digit The 1 number and send to 4264011 (3 Baht/sms)
  7. The 1 Call Center 0-2660-1000 (operate daily from 9:00 am. - 10:00 pm.)

Point balance appears today is as of yesterday. Today’s point will be shown tomorrow.

Contact Us

You can select a channel to contact customer service.

The 1 Website

​www.the1.co.th

The 1 Mobile Application

Android IOS

The 1 Facebook Fanpage

Facebook

The 1 Call Center

0-2660-1000 Operate daily from 9:00 am. – 10:00 pm.