The 1 | About The 1

About The 1

The 1 is Thailand’s largest loyalty platform, with over 17 million members* or about 25% of the population of Thailand. It strives to be the ultimate lifestyle platform that understands its customers and caters to every lifestyle through The 1 business ecosystem with more than 1,000 partners and 20,000 service points.

(*As of 2019)

2020

Introduction of The 1 Exclusive.

2019

Introduction of The 1 Biz, the Business Intelligence Platform that provides comprehensive business solutions; from customer data and insights to generating engagement.

2018

The 1 Card was rebranded to 'The 1', Thailand's largest loyalty platform.

2012

The 1 Card extended our benefits for members to earn points and get discounts at international department stores including Rinascente in Italy and ILLUM in Denmark and Germany.

2006

Central Group established 'The 1 Card' loyalty program for member to earn and redeem points when shopping within Central Group.

Introduction of The 1 Exclusive.

Central Group and Business Partners

The 1 connects every lifestyle through Central Group and partners

Central Group

Partnerships

Point Collection

Earn points from every purchase at Central Group and business partner.

Point Redemption

Redeem points for cash coupon and discount for Central Group’s and our business partners’ products and services, such as food & beverage, hotel, movie & concert, beauty treatment, flight ticket and many more.

Point Transfer

Transfer points to other The 1 members or transfer to our partner points (and vice versa) including credit card, hotel, gas station, airline and mobile network. This is to give our members a seamless shopping experience.