About The 1

The 1 is Thailand’s largest loyalty platform, with over 17 million members* or about 25% of the population of Thailand. It strives to be the ultimate lifestyle platform that understands its customers and caters to every lifestyle through The 1 business ecosystem with more than 1,000 partners and 20,000 service points.

(*As of 2019)

  • 2020
  • 2019
  • 2018
  • 2012
  • 2006
2020
Introduction of The 1 Exclusive.
2019
Introduction of The 1 Biz, the Business Intelligence Platform that provides comprehensive business solutions; from customer data and insights to generating engagement.
2018
The 1 Card was rebranded to 'The 1', Thailand's largest loyalty platform.
2012
The 1 Card extended our benefits for members to earn points and get discounts at international department stores including Rinascente in Italy and ILLUM in Denmark and Germany.
2006
Central Group established 'The 1 Card' loyalty program for member to earn and redeem points when shopping within Central Group.
2020
2019
2018
2012
2006

Introduction of The 1 Exclusive.

Central Group and Business Partners

The 1 connects every lifestyle through Central Group and partners

Central Group
Partnerships
The 1 app - The 1 on the go
Enjoy Rewards
Don't miss out various rewards you will like. And get more and more when complete The 1 Mission!
Transfer Points
Transfer points to other members or transfer The 1 point to our partner point via the app
Check Point Balance
Easily check your point balance and point history anywhere, anytime.