The 1 BIZ | Smart Insights for Smart Business

Business Intelligence Solution

'Business Intelligence Solution' developed for business partners across varying industries in various phases. Providing a Data-driven solutions to meet all aspects of business challenges e.g. acquiring customers, building customer base, or improving business efficiency.

The 1 BIZ aims to create long-term value for our business partners, and strengthen The 1 Ecosystem, Central Group and The 1 Business Partners by providing the most comprehensive business solutions through 3 key services of The 1 Loyalty Service, The 1 Media Service and The 1 Data Service.

Loyalty Service

“Drive Sales, Boost Engagement to Ultimately
Increase Customer Lifetime Value”

The 1 BIZ offers loyalty service, assisting business partners to generate sales, boost customer engagement to increase customer lifetime value through The 1 Loyalty program. Business will be equipped with powerful loyalty platform in multifaceted usages e.g. earn points for every purchase, redeem points for discounts, rewards & privileges across lifestyle categories in every touchpoints within The 1 ecosystem. The 1 BIZ application offers a quick solution for business partners to serve end customers with a variety of rewards and privileges. The application is built with comprehensive features such as point management system, privilege management and member registration. Staff management function to maximize business efficiency and exportable reports for transaction history as well as sales & points summary are also available through The 1 BIZ dashboard.

Media Service

"Precise Audience Targeting for Reach & Engagement"

With The 1 Media service The 1 BIZ is enabling business partners to be able to identify and reach to precise target customers for effective brand communication. Business will gain access to over 17 million The 1 members, with diverse Geodemographic and Lifestyle & Behavior profile.The 1 BIZ provides opportunity for businesses to engage in both Mass and Targeting to The 1 members.

The 1 communication channels cover online and offline channels of SMS, E-mail, The 1 Mobile Application and Social Media.

Data Service

"360 Customer Data for Insights and Analytics"

Empowering business with The 1 customer data, to gain a valuable insights and behaviors as a holistic of customer via data analytic capability. The 1 collects, cleanse, govern and prepare data for analysis, from large volume of transactions with great diversity and complexity. The 1 interprets and analyzes customer in a 360 degree view, called The 1 Single View of Customer (SVOC). With this perspective, business will be able to optimize and improve customer experience via The 1 Data Service.

Success stories from our partners

Caltex

The right business partner helps us achieve business growth and improve business efficiency.

We have decided to become a strategic partner with The 1 as The 1 is a leading player in Thailand when it comes to Loyalty Platform. It is very well equipped with infrastructure, tools, and customer base that can immensely fulfill consumer's lifestyle. The collaboration between Caltex and The 1 also enables us to understand our consumers better and to expand our customer base. We have also launched many joint campaigns with business units under Central Group over the past years and they are very successful both in terms of number of points earn and burn and also number of participants in the program.

UOB

We believe that partnering with The 1, 'Thailand's No. 1 Loyalty Program, will enable us to rapidly grow new credit card customers and provide benefit on The 1 points to UOB Credit Card customers

In the highly-competitive environment of the credit card industry, UOB has been looking for business partners that can co-create activities to achieve business goals. Partnering with The 1, Thailand No.1 Loyalty Program, we believe this partnership will enable us to expand the customer base rapidly. With collaboration with The 1 on UOB Preferred credit card benefits, customers can enjoy shopping at Central Group and earn The 1 points faster when using UOB Preferred Credit Card. This partnership succeeded in realizing our customer-centric objective and will bring sustainable growth to our business, which is truly a win-win business partnership.